Privacy policy

Last updated: October 10, 2026

Beyond Avenue is operated by BYON Investments Inc. (“Beyond Avenue”, “we”, “us” or “our”). We operate this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Beyond Avenue is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, store and otherwise process personal information when you visit or use our website, purchase a product or service, communicate with us, or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing or disclosure of personal information, this Privacy Policy will apply to those privacy matters.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you or another identifiable individual.

Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably identify an individual.

Depending on how you interact with the Services, where you live and what products or services you use, we may collect or process the following categories of personal information:

  • Contact information, such as your name, email address, billing address, shipping address where applicable, and phone number if provided.
  • Payment and transaction information, including transaction details, payment method, payment confirmation, purchase history and related billing information.
  • Account information, such as account credentials, preferences and settings where customer accounts are used.
  • Order and transaction information, including products viewed, added to cart or purchased, and any returns, refunds, exchanges or cancellations.
  • Communications with us, including information you provide when contacting customer support or making an inquiry.
  • Device and technical information, such as browser type, device information, IP address, network information and other identifiers.
  • Usage information, including information about how you interact with our website, products, pages, features and Services.

Payment transactions are processed through Shopify and applicable payment providers. Beyond Avenue does not generally receive or store complete payment-card numbers.

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you make a purchase, create an account, contact us, subscribe to marketing communications or otherwise provide information to us.
  • Automatically through the Services, including through cookies, browser technologies, device information and similar technologies.
  • From Shopify and other service providers that help us operate the website, process payments, deliver digital products, provide analytics, prevent fraud or perform other business functions.
  • From business partners or other third parties, where permitted by applicable law.

3. How We Use Personal Information

We may use personal information for the following purposes:

Providing and Improving the Services

We may use your personal information to:

  • process payments;
  • fulfill and deliver orders;
  • provide access to purchased digital products;
  • manage customer accounts;
  • process refunds or other transactions;
  • provide customer support;
  • remember customer preferences;
  • improve our products and Services;
  • personalize the customer experience; and
  • arrange fulfillment or shipping where applicable to future physical products.

Marketing and Advertising

Where permitted by applicable law and subject to any required consent, we may use personal information to:

  • send promotional communications by email;
  • inform customers about products, updates, offers or promotions; and
  • support advertising or marketing relating to Beyond Avenue products and Services.

Other marketing channels will only be used where separately enabled and where any legally required consent has been obtained.

You may unsubscribe from promotional emails at any time using the unsubscribe link provided in those communications.

Security and Fraud Prevention

We may use personal information to:

  • verify transactions;
  • protect customer accounts;
  • provide a secure checkout experience;
  • detect, investigate or prevent fraud, abuse, illegal activity or security incidents; and
  • protect Beyond Avenue, our customers, Shopify and other parties.

Communicating With You

We may use personal information to respond to inquiries, provide customer support, send transactional communications and maintain our business relationship with you.

Legal and Regulatory Purposes

We may use personal information where reasonably necessary to:

  • comply with applicable laws and regulations;
  • respond to valid legal processes or government requests;
  • enforce our Terms of Service or other policies;
  • establish, exercise or defend legal claims; and
  • investigate suspected violations of our policies or applicable law.

4. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, provide the Services or comply with applicable law.

This may include:

  • Shopify, which hosts our ecommerce platform and processes information needed to operate the store.
  • Payment providers, which process customer payments and transactions.
  • Service providers, such as providers of website hosting, analytics, cloud services, customer support, email services, digital-product delivery, fraud prevention, fulfillment and related business functions.
  • Marketing or advertising partners, where permitted by applicable law and subject to applicable privacy and consent requirements.
  • Affiliates or companies within our corporate group, where applicable.
  • Legal, regulatory or governmental authorities, where disclosure is required or permitted by law.
  • Parties involved in a business transaction, such as a merger, acquisition, restructuring, financing, sale of assets or similar transaction.

We may also disclose information when you direct us to do so or otherwise consent to the disclosure.

5. Relationship With Shopify

The Services are hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to provide, secure and improve Shopify’s platform and related services.

Information you submit through the Services may be transmitted to and processed by Shopify and service providers located in countries other than the country in which you reside.

Shopify may also use information obtained from interactions with our store and other Shopify-powered stores to provide security, analytics, fraud-prevention, platform-improvement and other Shopify services.

For more information about how Shopify processes personal information and the privacy rights available through Shopify, please review Shopify’s Consumer Privacy Policy and Privacy Portal.

6. Cookies and Similar Technologies

We and Shopify may use cookies, pixels, local storage and similar technologies to:

  • operate the website;
  • remember preferences;
  • maintain security;
  • analyze website performance;
  • understand customer interactions;
  • prevent fraud; and
  • support marketing or advertising where permitted.

Your browser may allow you to block or delete cookies. Some features of the website may not function properly if certain cookies are disabled.

7. Third-Party Websites and Links

The Services may contain links to websites, services or platforms operated by third parties.

We are not responsible for the privacy, security, accuracy or practices of third-party websites or services that we do not control.

If you access a third-party website, you should review its privacy policy and terms before providing personal information.

8. Children’s Data

The Services are not intended for children who have not reached the age of majority in their jurisdiction.

We do not knowingly collect personal information directly from children where such collection is prohibited by applicable law.

If you are a parent or guardian and believe that a child has provided us with personal information improperly, please contact our Privacy Officer so that we can review the matter and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable privacy laws, personal information of individuals under 16 years of age.

9. Security of Personal Information

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no security system or method of transmitting information over the internet is completely secure, and we cannot guarantee absolute security.

Please avoid sending highly sensitive or confidential information through unsecured communication channels.

10. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • providing the Services;
  • maintaining customer or order records;
  • processing transactions;
  • complying with legal, tax and accounting requirements;
  • preventing fraud;
  • resolving disputes; and
  • enforcing agreements and policies.

Retention periods may vary depending on the nature of the information and our legal or business obligations.

11. Your Privacy Rights and Choices

Depending on where you live, you may have rights regarding your personal information.

These rights may include:

  • Right to access or know what personal information we hold about you.
  • Right to correct inaccurate personal information.
  • Right to request deletion of certain personal information.
  • Right to data portability, where applicable.
  • Right to withdraw consent, where processing is based on consent and applicable law allows withdrawal.
  • Right to manage marketing communications.

These rights are not absolute and may be subject to legal exceptions.

You may unsubscribe from promotional emails at any time using the unsubscribe link provided in those emails.

Even if you unsubscribe from marketing communications, we may still send transactional or service-related messages concerning orders, purchases, accounts or customer support.

We may need to verify your identity before responding to certain privacy requests.

Where permitted by law, you may authorize another person to make a privacy request on your behalf.

We will respond to valid privacy requests within the time periods required by applicable law.

12. Complaints

If you have a concern about how Beyond Avenue collects, uses, protects or discloses personal information, please contact our Privacy Officer using the details below.

We will review privacy complaints and make reasonable efforts to resolve them.

Depending on where you live, you may also have the right to contact or file a complaint with the applicable privacy or data-protection authority.

13. International Transfers

Because Shopify and other service providers may operate internationally, personal information may be transferred, stored or processed outside the province, state or country where you reside.

Personal information processed in another jurisdiction may be subject to the laws of that jurisdiction and may be accessible to courts, governments or law-enforcement authorities in accordance with applicable law.

Where required by law, appropriate safeguards or recognized transfer mechanisms will be used for international transfers.

For transfers from the European Economic Area or United Kingdom, applicable recognized mechanisms may include adequacy decisions, Standard Contractual Clauses or other lawful transfer mechanisms.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • our Services;
  • business practices;
  • technology;
  • legal or regulatory requirements; or
  • privacy practices.

When we update this Privacy Policy, we will update the “Last updated” date shown at the top of this page.

We will provide additional notice of material changes where required by applicable law.

15. Privacy Contact

Beyond Avenue is operated by BYON Investments Inc.

BYON Investments Inc. has designated a Privacy Officer responsible for questions and requests regarding personal information and this Privacy Policy.

Privacy Officer
BYON Investments Inc. / Beyond Avenue
Alberta, Canada
Email: support@beyondavenue.ca

If you would like to exercise a privacy right, submit a privacy complaint or ask a question about this Privacy Policy, please contact our Privacy Officer at support@beyondavenue.ca.